Gender differences: visual attention and attitude toward advertisements (2021)
Boscolo, Juliana Cristina; Oliveira, Jorge Henrique Caldeira de 
; Maheshwari, Vishwas; Giraldi, Janaina de Moura Engracia
Source: Marketing Intelligence & Planning. Unidade: FEARP
Subjects: ATENÇÃO VISUAL, PROPAGANDA, COMUNICAÇÃO VISUAL, RASTREAMENTO
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ABNT
BOSCOLO, Juliana Cristina et al. Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, v. 39, n. 2, p. 300-314, 2021Tradução . . Disponível em: https://doi.org/10.1108/MIP-11-2019-0598. Acesso em: 23 maio 2024.APA
Boscolo, J. C., Oliveira, J. H. C. de, Maheshwari, V., & Giraldi, J. de M. E. (2021). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, 39( 2), 300-314. doi:10.1108/MIP-11-2019-0598NLM
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 maio 23 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598Vancouver
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 maio 23 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598
