Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement (2021)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; PAGAN, KARINA MUNARI - FEARP
- Unidade: FEARP
- DOI: 10.1108/IJWBR-08-2020-0043
- Subjects: MARKETING; INDÚSTRIA DE BEBIDAS; VINHO; COMPORTAMENTO DO CONSUMIDOR; PROCESSOS COGNITIVOS; PREFERÊNCIAS
- Keywords: Marketing, Experiment; Experiment; Conceptual/theoretical; Wines; Alcoholic drinks industry; Consumer behavior; Country of origin effect; EEG; Genders; Consumer involvement
- Agências de fomento:
- Language: Inglês
- Imprenta:
- Source:
- Título do periódico: International Journal of Wine Business Research
- ISSN: 1751-1062
- Volume/Número/Paginação/Ano: v. 33, n. 4, p. 481-501, 2021
- Este periódico é de assinatura
- Este artigo é de acesso aberto
- URL de acesso aberto
- Cor do Acesso Aberto: green
- Licença: cc-by
-
ABNT
PAGAN, Karina Munari et al. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, v. 33, n. 4, p. 481-501, 2021Tradução . . Disponível em: https://doi.org/10.1108/IJWBR-08-2020-0043. Acesso em: 23 maio 2024. -
APA
Pagan, K. M., Giraldi, J. de M. E., Maheshwari, V., Paula, A. L. D. de, & Oliveira, J. H. C. de. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33( 4), 481-501. doi:10.1108/IJWBR-08-2020-0043 -
NLM
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 maio 23 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043 -
Vancouver
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 maio 23 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043 - Neuromarketing and its implications for operations management: an experiment with two brands of beer
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Informações sobre o DOI: 10.1108/IJWBR-08-2020-0043 (Fonte: oaDOI API)
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